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Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

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V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

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Jörg Koch, Florian Riedmüller
Marktforschung

De Gruyter Studium

Das etablierte Lehrbuch vermittelt in der 9. Auflage in anwendungsorientierter Form die zentralen Begriffe und Methoden der Marktforschung.Das Buch ist aufgeteilt in drei Teile: Methodische Grundlagen, pr…

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Luise Finsterbusch
Verlagspersonal als kommunikationspolitisches Instrument für Jugendbuchverlage

Band 5 der Schriftenreihe Medienrecht und Medientheorie setzt sich mit dem Marketingpotenzial parasozialer Phänomene im Hinblick auf Social-Media-Auftritte von Jugendbuchverlagen auseinander. Dabei wird a…

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Mona Wiezoreck
Gründen aus der Arbeitslosigkeit

¿ Aus der Krise eine Chance machen - der Weg in die Selbstständigkeit!Arbeitslos? Unzufrieden im Job? Oder einfach bereit für etwas Neues? Mona Wiezoreck zeigt, wie du aus einer schwierigen Situation hera…

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Key Developments in International Marketing

International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies…

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Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in AsiaReimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, He…

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Shiv Singh
Marketing with AI for Dummies

Boost your output with AIIt's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. Th…

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Talia Wolf
Emotional Targeting

CRO expert Talia Wolf proves emotion drives ALL purchases (even B2B). Her framework maps emotional drivers across customer journeys, turning feature-focused campaigns into experiences that connect with th…

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Nitin Kartik
Product Marketing Wisdom

Dive into Product Marketing Wisdom, the Amazon bestseller and ultimate handbook for aspiring and seasoned Product Marketers alike. Learn from 100+ thought leaders as they share strategies that drive succe…

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar ab 15.7.2025.

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Peter E Rossi, Greg M Allenby, Sanjog Misra
Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkitBayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and…

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Malcolm Gladwell
Revenge of the Tipping Point

"Why is Miami--Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and wh…

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Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS"The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." -ANN HANDLEY, bestselling author and Chief Con…

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Erscheint bald

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

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Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

lieferbar ab 25.11.2025.

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Mark Kaffenberger
Bad Boss Breaking

Viele Unternehmen leiden unter den Auswirkungen veralteter Führungsstile : mangelnde Motivation , ineffiziente Teams und verlorenes Vertrauen . Die Erwartungen der Mitarbeiter entwickeln sich weiter, doch…

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Jon Cope, Stuart Mayell
Creativity in PR and Communications

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

lieferbar ab 25.11.2025.

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